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We help high-tech companies enhance their
professional services marketing effectiveness
and productize services.

Services organizations in product companies face a unique set of challenges—different from those of the product business and distinct from the issues faced by a pure consulting company.

With decades of experience in both high-tech products and services, we can help you plan, productize, and market services, and integrate products and services into total solutions. Let us help empower your services organization to become a key contributor to your customer satisfaction and bottom-line profits.

Specialties

  • Create services strategies and plans
  • Productize professional services
  • Develop and implement marketing programs
  • Write compelling marketing collateral
  • Create methodologies and leverage expertise
  • Build powerful thought leadership programs
  • Provide program and project management

New Articles

Mary Ann’s Book

Art of Professional Services

Gain practical insight and advice
    on how to productize, market, sell,
 and deliver professional services
in a product company.

 

© 2009 Whiteman Consulting, Inc.