Experienced in High-Tech Services and Products

Mary Ann understands the unique challenges faced by services organizations in product companies.

Mary Ann Whiteman founded Whiteman Consulting after a successful twenty-year career as a senior marketing and technical manager for high-tech companies. She combines her expert knowledge of consulting, education, and support services with many years of experience in product marketing and marketing communications.

Prior to founding Whiteman Consulting, Mary Ann started the worldwide professional services marketing organization for Sun Microsystems. Her areas of responsibility included marketing strategies, marketing communications, web management, market research, customer references, and alliance programs.

Mary Ann developed business models for selling and managing consulting engagements worldwide. She also created standards for packaged services and managed the development, launch, and pricing of new services. During her eight years at Sun Professional Services, the organization averaged over fifty percent annual growth.

Prior to joining Sun, Mary Ann initiated and launched the worldwide professional services organization at Tandem Computers, including defining the program business plans, processes, and infrastructure. She managed service development and methodology, as well as service marketing. This program generated over $20 million in revenue the first year.

In the education line-of-business, Mary Ann served in training roles at both Tandem and Sun. She started her career in the technical side of the business, working as a systems engineer, district systems manager, and national
systems manager.

With seven years experience in product marketing, Mary Ann understands how service marketing differs from product marketing and how to align services with the product business. She is the author of The Art of Professional Services, a book about the challenges of launching and managing a professional services organization in a product company.

She has a bachelor’s degree in mathematics from Rutgers University and an M.B.A. in marketing from Santa Clara University.

To learn how your company can benefit from Mary Ann’s experience, explore the areas of expertise offered by our firm.