Market Research & Analysis

Many product companies do market research to better understand their customers’ product needs and measure the level of customer satisfaction with their products. Yet these same corporations often fail to do the same type of research for their services business.

We can help you better understand your customers’ consulting, education or support needs, as well as your competition. Take advantage of our years of experience in conducting surveys and secondary marketing research.

Market Studies

How well do you understand the needs of your target market? It is especially crucial to gather customer input before developing a new support service, training program, or packaged consulting service. It is also important to study your client satisfaction in order to improve your existing services.

Whether you are conducting an internal study, analyzing a new market, or surveying your existing customers, we can help you:

Conduct individual interviews
Plan and design a telephone or web survey
Develop the survey tool
Collect and process the data
Interpret and report the results

Competitive Analysis

In order to compete effectively in your marketplace, it is important to understand your competition: Who are they? How are they positioned? What services do they offer? We can analyze your competitors’ services and provide you with a report and presentation of the results.

Client Satisfaction Surveys

In addition to debriefing your customers following a consulting engagement and distributing surveys at the end of a class, it is important to conduct quarterly or semi-annual surveys to measure your customers’ satisfaction with your consulting, education, and support services. In order for your customers to feel confident that their responses will remain confidential, it is important that these surveys are conducted by a third party.

By leveraging our years of experience in the service business, you can be assured of a client satisfaction survey that is designed specifically for services and conducted by people with the services expertise to communicate effectively with your clients and probe to get at the root of the issues.