Marketing Promotion

Marketing promotion is used to establish awareness, educate prospects, and launch new services or products. Since services are intangible and clients must buy a service before they can experience it, it is important for a services organization to effectively create visibility and credibility through quality websites and other communication vehicles.

Too often consulting services collateral presents the business as inanimate service packages. We can help you tout your knowledge and expertise so your prospects know that you bring highly-qualified professional experts to the table and not a bunch of robots.

We understand how to develop promotional plans and materials that will enhance your service and the total product perception. We understand how to market the invisible. Let us help you create the following sales tools and marketing support materials for your services organization:

Services Brochures and Quick Reference Cards: Brochures and quick reference cards are necessary to establish credibility and show people you are serious about being in the service business.
Service Briefs: While data sheets outline the features, functions, and specifications for your products, service briefs present the customer issues your solution addresses, your solution approach, and specific service offerings.
Website Design, Content, and Development: We can design a services website that presents your areas of expertise in a way that is easy for your sales team to comprehend your service offerings and for your clients to easily identify how you can help them.
Success Stories and Case Studies: Let your clients tell your story. We can create industry, technology, and solution success stories.
White papers: White papers are an effective means to communicate your expertise on a topic.
Newsletters: Newsletters can provide your prospects with valuable information, while helping keep your organization at the top of clients’ minds. In addition to corporate experience writing newsletters, Mary Ann Whiteman was awarded the Toastmasters Golden Quill Award in 2004 for the newsletters she created for her local Toastmasters club.

Please call to see samples of the websites, service briefs, case studies, white papers and other marketing materials that Whiteman Consulting created for its clients.

Sales Support

Your sales team needs materials that are aligned with the way they sell to help guide them during the professional services sales process. These materials assist the sales team in understanding the who, what, why, and how of selling your services.

We can create the following sales tools and marketing support materials for your sales organization:

Sales Guides: We can create sales guides for many different levels of services: all your services, a service line, packaged services, or a set of services for a particular target market.
Value Prompters: Value prompters are a tool designed to help guide sales reps through the process of diagnosing the prospect’s pain, exploring how the problem is impacting the company and the client, helping the customer visualize a solution, and then finally showing how your company’s services can provide the desired results.
Presentations: We can develop presentations to help your prospects quickly understand your services portfolio and their value-add.
Customer Reference Program: A successful customer reference program is an excellent way to promote your organization internally and help educate, motivate, and support your sales reps to sell your services. Take advantage of our experience in defining reference programs and writing compelling services success stories.

Please call to see samples of the sales guides, value prompters, presentations, and customer reference programs that Whiteman Consulting created for its clients.