Service Packages

“Productizing” services into packages (standard activities and deliverables offered for a fixed price) can make them easier to market, sell, and deliver. On the other hand, the process requires time and resources. As in any business investment, the return needs to outweigh the cost.

We can help your company understand the pros and cons of packaging consulting services, create a development process that is specifically designed for services, select the optimal services for packaging, manage the packaged service process, and launch new services. We can also help you develop service packages for support or educational services.

Process to Build and Launch Service Packages

As with a product, it helps to have a standardized process to ensure that you are selecting the best services for packaging and producing quality results. Based on years of experience in creating and managing service development for Sun Microsystems and Tandem Computers, we can help you develop a process to create packages that are well targeted and well defined to be successful door openers and revenue generators.

Service Definition and Planning

With many years of experience packaging services, we can help you select the best services to package; define the service requirements; create the plans for marketing, methodology and training; develop the components of the packaged service; and assess your organization’s readiness to sell and deliver new services.

Service Delivery Methodology

Once the service plans are completed, we can work with your consultants to define the service deliverables and develop and document the methodology for delivering the service—to help you ensure efficient and high-quality engagements.

Service Pricing

Do you price your packaged services using cost-based pricing, value-based pricing, competitive pricing or a combination of these approaches? We can help you select the best approach to ensure you are obtaining the optimal price while communicating the value.

Service Promotion and Collateral

The services packaging process includes planning and developing marketing collateral, such as service briefs, success stories, and sales guides. It also includes designing and creating communications vehicles such as websites, conference calls, press releases, and analyst briefings. Call us to see samples of marketing deliverables for packaged services that we created for our clients.

Service Launch

We can help you assess your organization’s readiness to market, sell, and deliver new services in your target markets. When you are ready to launch a new service or a community of practice, we can help effectively communicate the service or consulting practice both internally and externally.