Services Planning

Market Analysis

Productize Services

Marketing Promotion

Knowledge Management

Partner Programs

Launch PS Business

Marketing Management

Focused on Your Solutions Success

Today’s customers are seeking companies that can combine products and services into total solution offerings. This requires a product company to understand the services business, including the unique challenges of marketing and selling services and solutions.

With decades of experience in high-tech products and services, Whiteman Consulting offers you the insights, skills, and resources to improve the effectiveness of all aspects of your consulting, education, and support organizations—and help you transform products into solutions.

Services Portfolio

We work side by side with clients to create services plans, programs, and deliverables in the following areas:

Services Planning

• Assessment services
• Service strategy and plans
• Positioning and messaging
• Brand identification

Market Research & Analysis

• Market studies
• Competitive analysis
• Client satisfaction surveys

Productize Services

• Process to build and launch service packages
• Service definition and planning
• Service delivery methodology
• Service pricing
• Service promotion and collateral
• Service launch

Marketing Promotion & Sales Support

• Services brochures
• Quick-reference cards
• Service briefs
• Website design, content, and development
• Success stories and case studies
• White papers
• Newsletters
• Sales guides
• Value prompters
• Presentations
• Customer reference program

Methodology & Knowledge Management

• Engagement lifecycle management
• Solution database for leveraging knowledge
• Service delivery methodology
• Service components for reusing knowledge

Partner Programs

• Partner program assessment
• Channel strategy
• Partner program implementation

Launch a Professional Services Business

• Organizational structure
• Starting a marketing department
• Launching a consulting practice
• Skill competency models

Marketing Management

• Virtual marketing department
• Interim management services